Another book which emphasizes the need for advertising to change. If all marketers could use their often rather large budgets on doing good - they would not only do the best marketing there is but also contribute to society at large. I truly enjoy this wave of new thinking coming from the marketing side.
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.”
Preorder "Good is the new Cool" today!
Check also out the great corporate examples in "Goodvertising", which you can order at Amazon