According to a study by Forbes where top social impact agency professionals were asked to weigh in their predictions for brand purpose initiatives in 2018, these are some important take-outs:
"Gen Z is likely to be very motivated by purpose. More than 30% has already donated to charity. Gen Z will want to support good causes by doing something experientially, versus a passive engagement.”
Also interesting to note is that "from 2014 to 2016, corporate disaster relief assistance has increased by 91% as companies rise to fill gaps in government support".
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Rolls-Royce Holdings Plc is joining Airbus SE and Siemens AG in their quest to develop a 100-seater hybrid electric aircraft that will fly by 2020.
Siemens and Airbus have previously worked together to develop a single-aisle plane with a 20 to 40 megawatt electric drive as a first step. Siemens demonstrated a smaller aircraft at air shows earlier this year and aim to have a commercially viable hybrid regional passenger jet flying by 2030.
There are an increasing number of companies exploring sustainable aviation with new technology. So it will really be a race - this new partnership drives the race further and we can only hope for speedy innovation!
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Facebook announced their efforts to contribute to social good this week during their Social Good Forum. Tools included a system to help during disaster, 100% of donations through platform will go directly to NGO's and a $50 million Facebook Donations Fund which which is to help communities with disaster recovery via direct donations and matching contributions.
