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Good is the new cool
Another book which emphasizes the need for advertising to change. If all marketers could use their often rather large budgets on doing...
Elin Wibell
Oct 26, 2016

Hire a Service instead of owning
Interesting take on the future – we might hire a service instead of actually owning things. New business models like Airbnb and...
Elin Wibell
Oct 14, 2016


H&M - the art of communicating values
I believe H&M is one of the best companies working with sustainability – mainly because they have seen the opportunities but also because...
Elin Wibell
Oct 10, 2016
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