Updated: Feb 18, 2021
Berlin is opening a department store which only sells recycled and second-hand goods.
As part of its effort to become a zero-waste city by 2030, the city is opening a pop-up shop on the third floor of the of the city’s Karstadt Hermannplatz department store. The pilot project will last for six months and if successful the city plans to launch more stores.
The store, which is to be called B-Wa(h)renhaus, sells only high-quality recycled and upcycled items. The new store has 650 square meters of selling space, and nine vendors offer products ranging from recycled and upcycled furniture and clothing to refurbished electrical appliances and toys.
In the store you can also enjoy dumpling made from “excess but high-quality” ingredients. A meeting space that will be used for a series of events to raise awareness of recycling and reuse and the possibility to allow shoppers to borrow cargo bikes to take their bargains home.
“Working with purpose is fast becoming a pre-requisite for business”
Whether you have it in your DNA or if you have to tweak your business, don't wait. Read about how these three companies business models are integrating social impact as core:
Bumble - a dating app where women take back personal control. ASOS, fast-fashion industry front-runners that they are, have waded into difficult water in addressing the issues around representation and diversity of people’s bodies, and the negative impact the one-size-fits-all approach can have on our perceptions of other people. Pret a Manger has embedded the employment of people who have experienced homelessness in their business, and also support 60 charities across the UK with donations going directly to those organizations helping people get back in a position for a work.
According to a study by Forbes where top social impact agency professionals were asked to weigh in their predictions for brand purpose initiatives in 2018, these are some important take-outs:
"Gen Z is likely to be very motivated by purpose. More than 30% has already donated to charity. Gen Z will want to support good causes by doing something experientially, versus a passive engagement.”
Also interesting to note is that "from 2014 to 2016, corporate disaster relief assistance has increased by 91% as companies rise to fill gaps in government support".
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